Personalised Video
Change the way you send your campaigns and you’ll see a change in your result (this one is supercharged)
When you send out campaigns hoping for your members to engage with the content, instead of engagements, you hear nothing because your email is the same format and style as every other email your clients receive. It’s no wonder this is just ‘another email’ to them. Because it blends in. It doesn’t capture their attention.
Our personalised video is a tool trusted by many leading brands, helping them produce many engaging campaigns.
When your consumers are bombarded with content, it is our job to increase your chances of the content being seen, by making it different, making it more engaging for your clients.
The solution has an analytics dashboard to help you view the success rate. This can be used to study your client’s behaviour, seeing what they find engaging, so you can tailor the content type and even which time of the day works best for your future campaigns.
Our research shows that some people digest content better through moving images and we have plenty of features that can assist you with this in the design process.
CTC’s tool is the perfect solution for topics that are historically complicated and can be very difficult to understand. We ensure that the content that you share in the video aligns with the visuals, making it more accessible for everyday members.
Benefits
Trusted by making major brands worldwide, our personalised video tool has the potential to help you make your campaigns more engaging, something that your members will thank you for.
Making your campaign more engaging doesn’t translate to extra work. We will use trigger points in your systems to automate the process, meaning we can send bulk videos at the touch of a button.
When thinking of creating a personalised video for each member, it sounds like a very long process. Let us introduce you to our personalised video technology where the process is nothing but very simple.
This solution is an answer to ensuring that your updates to your customers/members will BE and LOOK more interesting, and one where you can feel 100% confident about providing compliant calculations.
If you want your updates to be engaging for your customers/members, a personalised video is your answer.
⭐ x5 more engagement from your campaign
⭐ x10 better conversion rate
⭐ x8 higher click-through rate
Personalised Video is a perfect solution for you if:
✔ You’re looking to create masses of personalised video
✔ You’re looking to ensure that your members will be interested in the information you send to them
✔ Adding a personal touch to their updates
✔ Spend as little as 1-2 minutes per video
✔ Unrivalled pedigree in providing compliant calculations
About Personalised Video
Our personalised video technology allows your organisation to choose how this can be communicated to your members.
From Provider to members
Videos are sent out in bulk to your customers/members but truly personalised to each one of them. If your organisation is looking for methods to make updates to your customers/members very personal, consider using personalised video.
We work with you to create a unique video experience and populate with any calculations or planning tools you need to complete the journey.
You can add a call to action at the end of the video to make it easy for customers to do business with you.
From your organisation to members
This option is perfect for organisations that do not wish to cut out the communications between members and your firm. If your firm is looking to add a personal touch to updates sent to your members, consider using personalised video.
You may log in and tailor the video. A personalised video will be generated for the said customer, and sent out directly from your organisation! It takes minutes.
Should you require a call to action after watching the video, there is also an option to do so.
Provide your members with an engaging experience to help you increase the engagement rate
What’s in it for you?
✔ Save time
✔ Go paperless
✔ Increase members’ engagement
✔ Flexibility for the video to either be sent from advisors or directly from the video software
✔ A few simple clicks and voila, a video is generated for members
✔ No complications - it really is very simple
✔ A perfect way to show your members’ that your organisation is ahead of the technological curve!
What’s in it for your members
✔ A more engaging method of informing and interacting with members
✔ Information will never be lost in the post
✔ Help members better digest complicated numbers and information
✔ Visual is proven to help members remember the information better and can help create a stronger emotional reaction towards the information being presented to them
Features
👍 Greetings: Capture your member’s attention in 30 seconds through engaging introductions.
👍 Add texts: Add any message of your choice, anywhere within the video to help you share your message across.
👍 Add images: If visuals help you better explain the information.
👍 Add audio: Using a pre-recorded library of recorded names or complex audio adjustments.
👍 Editing: Auto-editing sequence orders or removing/adding chapters to ensure all video content is relevant for the viewer.
👍 Email templates: You may use our email template or create your own to send your campaigns.
👍 A clickable call to action: To help encourage engagement to take an action.
What’s to love about Personalised Video?
👍 Backend personalised to your needs for adding the relevant content
👍 Graphics or motion graphics personalised to your branding
👍 Option to send your campaign directly from our personalised video tool or manually send it from your organisation’s emailing system
👍 Fully trackable analytics helping you see the success rate
👍 GDPR compliant
Why you’ll LOVE Personalised Video
👍 10x better conversion
👍 8x higher email CTR
👍 Engagement
Personalised Video walk through
✔ Full digital solution bringing this process online
✔ Video setup may be customised to match your branding criteria
✔ Personalised Video is one of the modules in Planning Tools and can be integrated with other tools for an end-to-end experience
✔ Unrivalled pedigree in providing compliant calculations
✔Increasing members’ engagement
✔ Time saving
Hosting
Saving the cost and hassle of hosting applications, CTC typically provide its applications under a SaaS model. We are however equally comfortable supporting an on-premises deployment.